K2 Group provides specialist advice to a wide range of private sector and government clients in the areas of:
We can help you develop a strategy for managing the visitor economy for your destination or experience. We will help you to identify areas where greater collaboration is required, and how to manage and invest sustainably in your destination or experience for increased economic, environmental and social outcomes.
Economic development & investment attraction
We have a strong track record in economic development and investment attraction. K2 Group has a long standing record of success in this field including the attraction of significant investments across major projects.
brand strategy & marketing
K2 Group assists clients create powerful brands that deliver value, drive growth and energise staff. We provide clients with: strategic business, market and trends analysis; competitor reviews; brand audits, new brand strategy development; marketing and campaign strategy; and the facilitation and management of research, moving footage and photography
storytelling & photography
We have diverse experience in a wide range of transport and community infrastructure project planning and delivery. We work closely with Federal, State and Local Governments to achieve the most effective solutions for infrastructure to support growth and economic development.
property & development strategy
K2 Group provides experienced and market focused advice to developers, land owners, councils and government authorities on residential, commercial and industrial property development projects aimed at ensuring projects and concepts under consideration are feasible and deliverable.
We develop effective and highly targeted advocacy strategies for our clients to gain necessary support and approvals, including planning and development approvals, transport and community infrastructure, and project funding.
We provide specialist advice in dealing with federal and state governments and councils at both the political and departmental level. With over 18 years experience as a council CEO, Peter Marshall applies his extensive experiences in working with governments, councils and the private sector to achieve win-win outcomes for clients.
consultation & engagement
We assist clients achieve effective communication and engagement with authorities, community groups and key stakeholders. Techniques include informal discussions and briefings, facilitated workshops and enquiry by design processes, individual and focus group presentations and discussions, and interpretation tours to communicate the value of major projects.
greenfields, urban renewal & industrial development
We provide specialist advice in the planning of growth corridors, employment and activity centres, industrial estates, freight and logistics hubs, intermodal terminals, recreational precincts, social infrastructure, public open space, regional parklands and retained environmental networks.
leadership & organisational excellence
K2 Group has extensive experience in applying the principles of the SAI Global Australian Business Excellence Framework to develop high performance continuous improvement organisational cultures.
feasibility studies & business plans
We draw on our extensive experience to assess the feasibility of projects and how best to deliver them. We rigorously assess existing and proposed business ventures by identifying the critical success factors for delivering outstanding outcomes for our clients, and develop robust business plans and practical implementation strategies.